When it comes to building or buying a hunting rifle, most hunters make that purchase based on ergonomics and features they feel will suit them best. Next, they select a cartridge that their chosen rifle is chambered in using baseless opinions found across the worldwide web. Once the rifle is purchased, optics and accessories are assembled and the rifle is then taken to the range to see what ammo shoots best. This is typically done at 100 yards, cherry picking the best three-shot groups.